Answer Engine Optimisation
When someone asks ChatGPT or Google's AI overview who to hire, your name should come up. AEO is the work that gets you there, so you show up in the answer, not buried on a page of search results nobody scrolls.
What goes into great answer engine optimisation
6 capabilities under Answer Engine Optimisation
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AI search content
Answers written the way people ask AI, so your pages get pulled into responses.
Schema and structured data
Markup that spells out your services, location and credentials so AI reads them without guessing.
Entity and brand consistency
The same name, details and positioning everywhere, so AI trusts who you are.
Off-site citation building
Mentions and listings in the third-party sources AI models lean on when they answer.
AI visibility tracking
We track what AI engines say about you, and opportunities to rank.
Question and FAQ targeting
Pages built around the exact questions your customer types into an AI tool.
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Your customers are asking AI who to trust. You want to be the answer.
The way people find services is shifting from searching to asking. If AI tools don't know you exist, you're invisible in the conversations that now decide who gets the call.
Our Answer Engine Optimisation process
Audit
We ask AI tools about your space and see where you show up, where you don't, and who's getting recommended instead.
Fix the foundations
Schema, structured data and entity consistency, so AI can read who you are without filling the gaps itself.
Build content and citations
Answer-led pages on your site and earned mentions off it, aimed at the questions your customer actually asks.
Track and adjust
We keep checking what the AI tools say about you and refine what's working as the models change.
Still have questions?
Let's clear them up.
What is Answer Engine Optimisation?
It's the work of getting your brand picked up and recommended by AI tools like ChatGPT, Gemini, Perplexity and Google's AI overviews. Instead of optimising to rank in a list of links, you're optimising to be the answer those tools give when someone asks for a recommendation.
How is AEO different from SEO?
SEO gets you ranking in search results people scroll through. AEO gets you cited in the answer an AI tool gives, where there's no scrolling and usually only a handful of names. They overlap, but the signals AI models read aren't the same as the ones that move you up Google, so the work is different.
How do I get my business recommended by ChatGPT?
There's no button to press and no form that registers you. AI tools build their answers from your content, your structured data and what independent sources say about you. You earn a recommendation by making all of that clear, consistent and worth citing. That's the work we do.
Can you actually influence what AI says about a brand?
Not by editing the model directly, no. What you can change is what the model reads: your site, your structured data, your reviews and your presence across the web. Improve those signals and the answers tend to follow.
How long does AEO take to show results?
It's not instant. AI tools pull from sources that take time to update and re-crawl, so you're usually looking at a few months before the answers shift. The foundational fixes happen quickly, the change in what AI says about you builds after that.
Do paid AI submission services work?
We'd steer you away from them. Services that claim to register your business with AI engines don't do much, because that's not how the models choose who to cite. The signals that count are earned: real content, real mentions, real consistency, not a paid submission.
Does AEO replace SEO?
No, it sits alongside it. People still search Google the old way, so you want both. AEO covers the growing slice of people who ask AI instead of searching, and a lot of the groundwork strengthens your SEO at the same time.